1.7. On with the Wondrous Variety
As I wrote earlier, the only real rule for web graphics is that they shouldn't interfere with the functionality of the web page鈥攊n other words, they shouldn't interfere with the web experience. This means that:
The use of color and pattern shouldn't be such that the content is hard to find and read.
Animation should be useful, not distracting or harmful.
The web page reader should be given control of any animated or advanced graphical techniques.
The web page reader should not be kept from the content through use of abusive graphic techniques.
Graphics should not be used to interfere with necessary functionality at a site, such as navigation.
The use of web graphic techniques should serve a purpose, and should not be used just to be used (note, though, that enjoyment is a viable "purpose").
Other than these frankly common-sense approaches to using web graphics, there really are no other rules. Graphics do not have to be hard or expensive, or require that we all be a combination of Picasso and Norman Rockwell. All that's really required is a curiosity, an interest, and above all, a sense of fun. If this describes you, then you're ready for the rest of the book, and the wondrous variety of web graphics.
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